The goal was to find high-quality leads and nurture existing ones through strategic digital campaigns to promote dental services, increase appointment bookings, and boost long-term patient retention.
ADC Dental Center is a modern dental clinic that leverages digital tools to promote its services and simplify online appointment scheduling for new and existing patients.
Optimizing Lead Journeys with Targeted Communication
The internal team focused primarily on clinical excellence and in-person patient care. Digital marketing and promotional activities were outsourced, with a growing interest in automation and online performance optimization to attract and retain patients more effectively.
I developed full-funnel digital marketing strategies, from traffic generation to final conversion. I managed Meta Ads and Google Search campaigns, built dedicated landing pages, and set up email automations after form submissions. I also created informative and promotional newsletters for database contacts.
I refined my ability to create customized funnels, I also gained valuable experience in automated communication to improve lead nurturing and conversion rates.
