The goal was to grow sales and profit by optimizing digital channels through performance marketing, content creation, and website improvements to expand reach and boost conversions.
Club Magellano is a tour operator selling 100+ European tours through an e-commerce platform, 30+ niche websites (22M views/year and 4.5M unique users), and 30+ social pages (300K+ followers).
Orchestrating Digital Impact Across Search and Social
The team aimed to rank website pages at the top of Google search results for specific tour-related topics. Niche social media pages were used to reach targeted audiences organically, while paid advertising campaigns supported broader visibility and acquisition, ensuring a strong and diversified digital presence.
I created ad creatives for traffic and conversion campaigns, monitoring CPC and ROAS (Google Ads, Meta Ads). I managed the affiliate program by involving niche websites, influencers, and social pages to share promotional content. I built landing pages, optimized newsletters to boost open and conversion rates, made use of SMS marketing and produced blog content and infographics for SEO purposes.
I gained hands-on experience in performance marketing, data analysis, content creation, and affiliate management. I honed my skills in Google Ads, Meta Ads, SEO, and CRO while learning how to optimize user engagement through targeted campaigns, compelling visuals, and strategic content across multiple platforms.
