The goal was to increase organic traffic to his website and attract more local clients, given a limited advertising budget.
Emiliano, an osteopath working privately in various clinics in Milan,uses Google online searches to intercept and acquire new patients.
Blending SEO and SEM for Niche Visibility
We launched targeted Google Ads Search campaigns with carefully selected short-tail keywords to reach potential clients actively searching for osteopathy services in specific areas of Milan.
To ensure long-term organic growth, we optimized on-page SEO and created targeted blogs for organic growth, refining meta descriptions, page titles, and content structure.
Google My Business was optimized to enhance local visibility and attract more nearby clients. To further expand reach, we explored niche medical directories and portals to list Emiliano’s practice where potential patients frequently search for healthcare professionals.
The project demonstrated how a smart combination of SEO, SEM, and niche positioning can effectively drive new clients even with a limited budget.
