The goal was to keep track of and optimize the customer journey through different sets of paid ads and sales funnels, aiming to increase conversion rates and drive targeted traffic to Booking.com’s platforms.
Booking.com is a leading global digital travel platform, specializing in online accommodation reservations. It leverages cutting-edge digital tools to enhance customer experiences and optimize bookings.
Optimizing the Customer Journey
The team at Booking.com operates in a fast-paced, data-driven environment, collaborating closely to enhance digital marketing strategies. Teams from various departments, such as paid media, data analytics, and conversion optimization, work together to improve the customer journey and maximize revenue across platforms.
I supported the team in managing paid advertising campaigns and optimizing sales funnels. Using tools like Google Ads and Facebook Ads Manager, I contributed to analyzing campaign performance and identifying areas for improvement.
I gained hands-on experience in paid ads management, campaign optimization, sales funnel analysis and mobile-first approach. I got acquainted with in tools such as Google Ads, Facebook Ads, and Google Analytics. Additionally, I enhanced my ability to analyze data, adjust strategies, and collaborate with cross-functional teams to drive impactful results.
