The goal was to build a fully functional and scalable online store and craft a cohesive brand identity for Loxuno, catering to the fashion market in Italy.
Loxuno specializes in second-hand luxury fashion, offering curated pre-owned items through an easy-to-use e-commerce platform, aimed at providing a seamless online shopping experience.
From Brand Identity to easy-to-manage and scale Shopify Store
I collaborated with a graphic designer to develop a modern visual identity, focusing on creating a brand image that resonated with the target market, while also streamlining the backend system for efficient inventory and order management.
In addition an online store, various marketplaces were integrated as digital channels for product display.
I was responsible for building the Shopify e-commerce website, setting up product catalogs, SKUs, and inventory management. I configured transactional emails, ensuring customer communication was smooth and efficient. Additionally, I implemented Google Workspace for improved internal operations, collaborating closely with the team to align on design and functionality.
I gained hands-on experience in e-commerce development, from Shopify setup to brand identity creation. I enhanced my skills in inventory management, email automation, and internal tools like Google Workspace, deepening my understanding of digital operations and CMS e-commerce development.
