The goal was to analyze paid ad performance, identify improvement opportunities, and enhance the overall effectiveness of paid search efforts.
Moju is an online juice retailer, leveraging digital marketing strategies to maximize sales.
The team focused on data analysis to optimize campaigns, landing pages and product pages while implementing A/B testing and continuously monitoring KPIs for performance improvement.
I analyzed performance data, and assisted the optimization of Meta and TikTok campaigns along with web pages, providing insights based on KPIs like CTR, CPC, and conversions, to improve targeting and ad effectiveness.
Enhancing Campaigns Through Data-Driven Insights
I developed skills in data analysis, lead magnet practices, lead generation techniques and PPC campaign optimization, enhancing my ability to drive data-driven marketing decisions.
This project was part of the Imperial College Business School's Executive Professional Programme in Digital Marketing.
