The goal was to enhance Roompot’s multi-lingual digital presence by optimizing website content, improving SEO, and refining the user experience to increase online bookings across different markets.
Roompot is a leading European holiday provider with a strong digital presence, offering an advanced booking platform, personalized user experiences, and data-driven content strategies.
Crafting Seamless Digital Getaways
The digital marketing team focused on continuously improving the website’s performance, analyzing user behavior, and refining content strategies to maximize engagement and conversion rates with a mobile-first approach. Collaboration with developers, designers, and content managers ensured seamless execution.
I managed and optimized content across the e-commerce platform, including product pages, marketing content, and landing pages. I ensured SEO best practices (meta descriptions, structured data, internal linking), analyzed user behavior with Google Analytics and Hotjar, and collaborated with the team to enhance the booking flow. Updates were implemented via Roompot’s CMS.
I gained expertise in e-commerce content management, SEO optimization, and UX analysis. I acquired knowledge on Google Analytics, Hotjar, and CMS platforms while developing a strategic approach to content structuring, user engagement, and conversion rate optimization within a multi-lingual digital environment.
