The goal was to optimize online visibility through the creation and optimization of SEO-informed content, targeting long-tail and medium-tail keywords.
Secret Media Network, part of Fever, is a tech platform that helps discover live events and experiences in cities, democratizing access to culture and entertainment.
Capturing Traffic With SEO-Enhanced Storytelling
The team focused on creating high-quality editorial content, analyzing search trends, and implementing SEO strategies to maximize engagement and organic traffic.
Additionally, they aimed to capture visitors for advertising space sales on their pages.
I created and optimized blog content using tools like SEMrush and Google Keyword Planner, focusing on long-tail and medium-tail keywords to improve search engine rankings.I gained advanced skills in SEO content creation, keyword research, and performance analysis, enhancing my ability to drive organic traffic and increase online visibility.
This project was part of the Imperial College Business School's Executive Professional Programme in Digital Marketing.
